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Marketeering at Gwangjang Market: United Overseas Bank’s Unique Team-Building Experience

Writer : Sandra Bakker

At Adventure Korea, we have been organizing unique and impactful team-building events for international companies for over 20 years. Recently, we had the pleasure of hosting a special marketeering event for United Overseas Bank (UOB) at Seoul’s iconic Gwangjang Market. This bustling market, known for its vibrant stalls and traditional Korean snacks, provided the perfect backdrop for a day of exploration, teamwork, and a little bit of culinary bravery.

Our UOB participants were divided into seven groups, each armed with a mission paper, map, and compass to navigate their way through the maze of stalls and shops. The teams embarked on an exciting scavenger hunt, tasked with trying a variety of Korean foods – from daring delicacies like chicken feet and live octopus to sweet treats like hotteok (Korean pancake) and fish-shaped bread filled with red bean paste. Each group had to find various designated points around the market, snapping a group photo at each location to document their journey.

The event wrapped up with a lively award ceremony where we tallied up each group’s achievements and announced the winning team. This added a fun, competitive edge to the activity, as participants eagerly awaited the final results. With cheers and laughter, the winning team was celebrated for their exceptional teamwork and adventurous spirit.

The Power of Team Building

This marketeering event wasn’t just about tasting local delicacies; it was designed to foster teamwork and collaboration in a high-energy environment. Team-building activities like these encourage participants to communicate effectively, strategize on the go, and learn how to make collective decisions under pressure. Each group had to overcome language barriers, manage time efficiently, and work together to complete their tasks, making this a truly immersive and memorable experience.

Through this event, the UOB teams got a taste of Korean culture while strengthening their bonds. These activities help team members step out of their usual routines, fostering connections and understanding that are crucial in today’s dynamic workplace.

Plan Your Next Adventure

If your company is looking for an exciting and culturally rich team-building program, Adventure Korea is here to make it happen. Our team has years of experience creating tailored experiences for diverse teams, ensuring every activity brings people closer together while showcasing the best of Korea. Contact us today to start planning an unforgettable adventure for your team!

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